CHIIKAWA DAYS EXHIBITION
CHIIKAWA DAYS
EXHIBITION
Since its 2020 debut, CHIIKAWA has evolved from a niche social manga into a global cultural phenomenon. Now, AllRightsReserved (ARR) transforms this digital fandom into an industry-leading physical experience with "CHIIKAWA DAYS."
ARR has revolutionized the traditional exhibition format by integrating exclusive, locally tailored "Yum Cha" artistry and immersive storytelling at exhibition venue. Citywide, from giant harbourfront sculptures to cross-district collaborations, ARR expands “CHIIKAWA DAYS”’s footprint—delivering a beautiful, personalized cultural asset at incredible speed and scale.
Since its 2020 debut, CHIIKAWA has evolved from a niche social manga into a global cultural phenomenon. Now, AllRightsReserved (ARR) transforms this digital fandom into an industry-leading physical experience with "CHIIKAWA DAYS."
ARR has revolutionized the traditional exhibition format by integrating exclusive, locally tailored "Yum Cha" artistry and immersive storytelling at exhibition venue. Citywide, from giant harbourfront sculptures to cross-district collaborations, ARR expands “CHIIKAWA DAYS”’s footprint—delivering a beautiful, personalized cultural asset at incredible speed and scale.
Since its 2020 debut, CHIIKAWA has evolved from a niche social manga into a global cultural phenomenon. Now, AllRightsReserved (ARR) transforms this digital fandom into an industry-leading physical experience with "CHIIKAWA DAYS."
ARR has revolutionized the traditional exhibition format by integrating exclusive, locally tailored "Yum Cha" artistry and immersive storytelling at exhibition venue. Citywide, from giant harbourfront sculptures to cross-district collaborations, ARR expands “CHIIKAWA DAYS”’s footprint—delivering a beautiful, personalized cultural asset at incredible speed and scale.
Turning Exhibition into a City-Wide Phenomenon.
Turning Exhibition into a
City-Wide Phenomenon.
Turning Exhibition into a City-Wide Phenomenon.
AT A GLANCE
AT A GLANCE
AT A GLANCE
1M+
1M+
100K+
100K+
100%
100%
City-wide engagement
Pre-sale Tickets
Sold Out
Sell-out record for exclusive merchandise
1M+
100K+
100%
City-wide engagement
Pre-sale Tickets
Sold Out
Sell-out record for exclusive merchandise
FIRST CHIIKAWA THEMED EXHIBITION
FIRST CHIIKAWA
THEMED EXHIBITION
FIRST CHIIKAWA THEMED EXHIBITION
ACTIVATING THE ECOSYSTEM
ACTIVATING THE
ECOSYSTEM
ACTIVATING THE ECOSYSTEM
Leveraging our network to transform transportation and retail into immersive touchpoints
Leveraging our network to transform transportation
and retail into immersive touchpoints
MTR Tramways Collaboration
MTR Tramways Collaboration
MTR Tramways Collaboration
Chiikawa Ramen Buta
Chiikawa
Ramen Buta
Chiikawa Ramen Buta
Hong Kong Tourism Board Collaboration
Hong Kong Tourism Board Collaboration
Hong Kong Tourism Board Collaboration
THE ASSET VALUE
THE ASSET VALUE
THE ASSET VALUE
100% Sold Out
100% Sold Out
TICKETED
EXPERIENCE
EXCLUSIVE
MERCHANDISE
CITY
VITALITY
100% Sold Out
Tangible Brand Experience
City-wide Engagement
OTHER STORIES
OTHER STORIES
OTHER STORIES
